3 Major Ways Technology Is Changing Real Estate Today

by Tracy Johnson 08/05/2024

Technology enhances our lives in new and once-unimaginable ways. The real estate business is one that’s benefited from some of these technological advances, as our needs and priorities have changed during the last decade. Here are some of the most important emerging trends in real estate technology today:

Artificial Intelligence

Artificial intelligence (AI) is the backbone of the most common technology we use today. AI powers everything from simple calculators to smartphones and tablets. Some of how artificial intelligence is making waves in modern real estate is with communication between clients and professionals. These tools aid in more effective communication between agents, buyers, sellers and other agents looking to efficiently communicate during various times or availability.

Virtualization

Virtual reality has been an essential tool for real estate in the last few years. With increasing concern and awareness of health and safety, virtual tours have become a mainstay in the industry. While many virtual tours are videos—either taken by agents themselves or produced by marketing studios—virtual reality technology has made it possible for potential buyers to navigate a property from their own home. Even live video conferencing is an example of virtualization being used in real estate, from Zoom calls with clients to larger presentations on social media.

Augmented Reality

While augmented reality has seen the biggest increase in the design world, it is continuing to increase in popularity in the real estate sector overall. Augmented reality tech allows you to experience a virtual setting and interact with it dynamically. For example, interior designers and clients alike can use augmented reality tools to test new paint colors or visualize renovations before they happen. Home builders can build a virtual custom home with client input in real-time. Augmented reality is another tech trend making real estate more efficient and more effective for everyone involved.

About the Author
Author

Tracy Johnson

With over 29 years of extensive real estate experience in the Boston and Metro West areas, I bring a proven track record of success to every transaction. My commitment to working tirelessly and strategically ensures that your needs are met, and I’m here to guide you in making confident, informed decisions—whether you’re buying or selling your home.

Over the years, I’ve been trusted by developers, builders, attorneys, financial planners, and other professionals to represent their interests in selling condominiums, townhomes, new construction, investment properties, commercial real estate, and single-family homes. Simply put: I know your neighborhood, and I know how to get results.

As a skilled problem solver and negotiator, I thrive on overcoming challenges that can otherwise halt a sale. When unique obstacles arise, I leverage my experience and a network of trusted experts to deliver solutions.

My marketing strategies are designed to get your home sold quickly and at the best possible price. From first-class promotion to actionable advice, I’ll equip you with everything you need to achieve success.

If you’re searching for a real estate professional you can trust to help find your dream home or sell your current property, let’s connect. I’m confident in the quality of my service, and if you’re not completely satisfied, you can cancel anytime. I’m always available by phone or email—feel free to reach out anytime.

I am committed to delivering the results you deserve. Let’s make your real estate goals a reality.